Canadian Consumer Panels mission is to add value to market research firms by helping them to understand what consumers think of their client’s products.
A leading consulting firm that specializes in product testing and product development work explains the importance of gaining feedback from consumers on new products before marketing campaigns are launched. Canadian Consumer Panels who design and conduct In-Home Usage Testing (IHUT) locally and nationally says product testing could help a company avoid a costly marketing mistake.
Each month new products are being introduced to the market, with many of them not being a commercial success. That could be down to the lack of research into what consumers think. Many product owners believe their product will be a guaranteed winner and become over confident and, therefore, believe they don’t need consumer feedback before launching their marketing campaign.
A spokesman for Canadian Consumer Panels said: “Product testing allows the client to find out what consumers think. By not testing the market and receiving feedback from consumers, a marketing campaign and the product could become a commercial disaster.”
Product testing can confirm the unique selling point of a product. It is also important to find out from consumers if the product can achieve what the marketing campaign claims it can. Another important aspect of product testing is to find out if the price is right and if the product provides more benefits to the customer than outlined in the marketing campaign.
There are many benefits to testing a product before launching an expensive marketing campaign. That is why more companies are now turning to Canadian Consumer Panels; they want to avoid marketing mistakes and achieve commercial success.
Some of the important aspects of product testing include:
Confirms The Unique Selling Point Of The Product
Provides Independent Honest Feedback On The Product
Tests Out The Brand Awareness
Helps To Find Defects In The Product or Marketing Campaign
To learn more about Canadian Consumer Panels and how their services can help achieve commercial success, please visit www.canadian-consumer-panels.org
About Canadian Consumer Panels®
Canadian Consumer Panels’ mission is to add value to market research firms by helping them achieve their desired level of quality and safety for their client’s products, assets and processes; to protect their client’s brands and enable their success in the global marketplace.
Canadian Consumer Panels®
1 Yonge Street (Toronto Star Building)
Toronto, Ontario M5E 1W7