Horses Can Fly, a business book authored by Ajay Sharma, Founder & CEO at Storynomicx™, was launched at Fonte Delhi.
Fonte Delhi is part of the ongoing series of networking meets planned by One Source, an industry body for marketing & communications professionals, for its members in different cities. With more than 1500 members connected 24X7 via a mobile-chat platform, One Source is India’s most vibrant industry network of practicing PR, corporate communications and media professionals.
Horses Can Fly was launched by Bhupendra Chaubey, Executive Editor CNN-IBN and Harjiv Singh, Co-Founder & Co-CEO, Gutenberg Communications LLC-the New York headquartered global strategic communications firm.
Horses Can Fly promises to be a go-to-guide for buildingwinning PR strategiesin disruptive markets.
Using recent research and in-depth analysis, Horses Can Fly analysesdisruptive trendsthat will impactmedia and corporate stakeholders in India.
The book provides deep insights on how companies need to move beyond influencing media narratives to stay relevant in an age of volatile public opinion.
It offers powerful new ways to engage with customers, investors and communities.
The book also analyses global best practices for defending reputations and offers a framework to manage the constant paracrisisscenarios that confront communication managers.
Horses Can Fly is written in an engagingly anecdotalstylewith short, interesting caselets.
Horses Can Fly is available with leading online book retailers like Amazon and Flipkart.
Storynomicx™ assists businesses to frame their narratives and create engaging storyboards that help them build valuable reputations.
Storynomicx™ conducts narrative consulting and coaching workshops for businesses across industries. Our frameworks and formats are suitable for businesses irrespective of their scale or management styles.
About One Source
One Source is an industry body for the public relations, corporate communications, digital marketing & media community at large that today boasts of members across India from organisations such as BSE, FICCI, CII, Wipro, Tata, ITC, Paytm, NSE and Ola.
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