SUNSHINE COAST, QLD – 30 October 2025 – Be Branded, a family-owned promotional products leader serving Australian businesses since 2007, has announced a groundbreaking expansion into AI search optimisation services, positioning the company at the forefront of next-generation digital marketing innovation.
Whilst continuing to deliver premium branded merchandise—from corporate apparel to custom promotional items—Be Branded is now empowering clients to rapidly increase their visibility across AI-powered search platforms including ChatGPT, Google’s AI Overviews, Perplexity, and emerging generative search engines that are fundamentally reshaping how consumers discover businesses online.
“If your business isn’t appearing in AI results, you’re invisible to your next customer,” said a Be Branded spokesperson. “We recognised that whilst promotional products build tangible brand recognition, businesses need to be discoverable where modern consumers are actually searching—and that’s increasingly through AI-powered platforms.”
The innovative service addresses a critical gap in the market as traditional SEO strategies prove insufficient for AI search algorithms. Unlike conventional search engines that display ranked website links, AI platforms directly answer user queries by synthesising information from select sources, making visibility in these results essential for business survival in 2025 and beyond.
Be Branded’s dual-service model represents a paradigm shift in integrated marketing, combining physical brand touchpoints through promotional products with digital omnipresence across both traditional Google search and next-generation AI platforms. This holistic approach ensures businesses maintain comprehensive visibility across every customer touchpoint—physical and digital.
The company’s expansion reflects broader industry transformation as Australian businesses grapple with rapidly evolving search behaviour. Recent data indicates significant consumer adoption of AI search tools, with businesses appearing in these results experiencing measurably increased enquiry rates and customer acquisition.
“Innovation has always driven our success,” the spokesperson continued. “This isn’t about abandoning what works—it’s about evolving our service offering to meet our clients where the market is heading, not where it’s been.”
Be Branded is currently offering complimentary AI search visibility assessments, allowing businesses to understand their current ranking position across AI-powered platforms and identify optimisation opportunities.
About Be Branded
Established in 2007, Be Branded is a family-owned and operated promotional products company based on the Sunshine Coast, Queensland. Recognised as a market leader in branded merchandise, Be Branded supplies businesses locally and nationally with premium promotional items whilst pioneering innovative digital marketing solutions. The company specialises in helping businesses achieve comprehensive brand visibility through integrated physical and digital marketing strategies.
Media Contact:
Be Branded
Phone: 1300 11 57 33
info@bebranded.com.au
