Leading Employer Branding Agency’s Magnetic Brand Builder™ Process Delivers Measurable Results for Top Organizations
SYDNEY, AUSTRALIA – 12 May 2025 — Belong Creative, a premier Employer Branding agency led by founder Simon, is revolutionizing how organizations attract and retain top talent through its proven Magnetic Brand Builder™ (MBB) Process. With a track record of success spanning over 15 years, Belong Creative has established itself as the go-to partner for companies seeking to enhance their Employer Brand reputation and create authentic connections with current and prospective employees.
In today’s competitive talent market, where 82% of job seekers consider an employer’s brand reputation before applying, organizations are increasingly recognising the strategic importance of Employer Branding. Belong Creative’s data-driven approach has been shown to reduce hiring costs by up to 50%, decrease time-to-hire by up to 14% and lower turnover rates by up to 6.6% all within the first year of activation.
“Every employer has an Employer Brand. The question is, are you influencing it?” says Simon, founder of Belong Creative. “Your Employer Brand lives in the hearts and minds of your employees, future candidates, and people who come in contact with your brand. While it’s ultimately what they think it is, not you, you can significantly influence their perceptions through engaging messaging, visuals and strategic storytelling.”
The agency’s comprehensive MBB process is designed specifically for Employer Brand Managers and Talent Acquisition Professionals who may be struggling with unclear value propositions or outdated employer brand reputations. The four-phase approach works from the ground up to build a data-led Employee Value Proposition (EVP) and then craft and activate a magnetic Employer Brand. Each phase also functions independently, allowing organizations to engage at any point in their employer branding journey.
Belong Creative’s impressive client roster includes market leaders such as Toll, Allianz, Aveo, Bayer, AFCA, Roche, TPG Telecom, Benetas, TAL, Sydney Airport, and the NSW Department of Customer Service, among others.
The agency’s work has garnered significant industry recognition. Client partnerships have resulted in numerous accolades, including:
- Allianz Australia: Winner for ‘Excellence in Employer Branding’ (2021) and ‘Best Use of Video’ (2022)
- Toll Group: Finalist for ‘Excellence in Employer Branding’ and ‘Best Careers Site’ (2022)
- TPG Telecom: Finalist for ‘Best Use of Video’ (2024)
- Aveo: Winner for ‘Best Use of Video’ and Finalist for ‘Excellence in Employer Branding’ and ‘Best Careers Site’ (2024)
“While we don’t set out to win awards, it feels good to be recognized amongst your peers and industry,” Simon added. “What’s most important is doing work that works.”
Belong Creative specializes in creating human-centred employer brands that leverage strategic storytelling through videos, photos, graphics, and written content across employment marketing channels.
