Mulan, one of this year’s most anticipated movies has been postponed. The film was scheduled to release on July 24 but now it has a new release date: August 21.
According to Disney’s chairmen Alan Bergman and Alan Horn, the release plans for Mulan have been changed due to the COVID-19 pandemic. However, the outbreak did not change their belief in the power of this film and its message of perseverance and hope. They referred to the film as an epic, beautiful, and moving film that is everything the cinematic experience should be and that’s where it belongs.
The delay of Mulan means that the month of July, which in recent years has seen some of the top blockbuster movies from Transformers, The Dark Knight, to The Lion King and many Harry Potter movies, will not have a major new film for the first time in the modern era. The delay of the Mulan’s release date dashes the hopes of studios, theater-owners, and many consumers of a cinematic revival this summer after the shutdowns because of the Coronavirus outbreak.
Disney is gambling
The release of a potential blockbuster family movie at a time when many kids are about to return to school is a very rare occurrence in modern Hollywood. But Disney is gambling that the film could play well to children and parents looking for something to do after a pandemic-infused summer.
Delayed twice already
As posted on Where You Watch, Mulan was originally set to release on March 27. The film, which is a live-action remake of the classic 1998 Disney animated hit, was rescheduled to July 24 because of the COVID-19 pandemic. However, given the current situation regarding the pandemic, Disney made a decision to delay the film again.
But the challenge was to decide where exactly to put it. Even though August is not really a common time for a Hollywood release, Disney couldn’t risk pushing Mulan’s release date to the fall or early 2021 because the studio already has postponed the release dates of its several other major titles. For instance, Black Widow was set to release in May, but now it will release in November. The Eternals also got delayed to February 2021, not to mention the new date for Jungle Cruise: next July. All these postponements leave little room on the calendar and Disney’ didn’t want to crowd that with another family-friendly title. So, they decided to schedule the movie for August release.
Will Mulan hit VOD?
Mulan carries many hopes for Disney that has been starved for revenue with ESPN unable to show live sports and theme parks closed. The studio has enjoyed huge success with its live-action remakes of the classic animated movies; Aladdin and Beauty and the Beast each grossed over $1 billion worldwide upon their release in the past few years. But the multiple schedule delays and the fact that many consumers remain hesitant to attend theaters, it will be a challenge to ensure that the new release date for Mulan stays on track. If the studio has to move the release date of the film again, it will be quite difficult for them to find another place on the calendar without affecting their other upcoming releases. A move to VOD is unlikely.
For more updates, see https://whereyouwatch.com
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