August 9, 2018 – New York, NY – SendtoNews (STN) CEO Matthew Watson and Street Fight Magazine sat down to discuss brand safety for advertisers.
Brand safety is a concern at the forefront of digital advertising. Recent reports show that over 40 percent of U.S. respondents name brand safety as one issue that poses the greatest threat to their marketing.
The SendtoNews platform offers advertisers some of the most brand safe content in sports video with official highlights from MLB, the NBA, PGA TOUR, NFL and 75+ other content providers. The content is placed on trusted and premium publishers, ensuring brands have full transparency into where their creatives are placed. In June STN was able to deliver over 170 million video views, ranking 2nd overall in the digital sports video category on comScore.
Street Fight follows the dynamic disruption taking place in the local marketing ecosystem.
Start-ups and legacy companies alike have emerged with offerings from local search and mobile marketing to the increasingly important back-office operations. These options have steadily displaced print media, yellow pages and coupons as important channels to reach consumers and have provided opportunities for more trackable ROI and attribution.
SendtoNews Aims to Guarantee Brand Safety for Advertisers
Street Fight By: Anna Kramer
Publishers like Facebook and YouTube often cause consternation for advertisers over brand safety—while advertisers may wish to control the content surrounding their ad placements, they often do not know exactly what content an ad will be juxtaposed against.
Content delivery and advertising company SendtoNews promises to change that state of affairs with its service. “We’re completely brand safe,” said CEO Matthew Watson.
SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America.
SendtoNews currently generates over 150 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including top tier organizations such as the MLB, NBA, NHL, NFL, PGA TOUR, NCAA and Premier League Soccer.
SendtoNews has offices in New York, San Francisco, Toronto, Atlanta, Philadelphia and Victoria, British Columbia, and ranks 2nd on comScore for Unique Viewers and Total Videos Viewed in digital sports video.
For brand advertising inquiries, email email@example.com. For content distribution inquiries, please email firstname.lastname@example.org.
For more details, visit www.SendtoNews.com or call toll free 855.590.1991.