Upstate New York – As private aviation continues to evolve, Ben Secor is bringing a modern marketing and brand-building approach to an industry traditionally driven by relationships, reputation, and access.
Secor, a marketing executive, business builder, and President of Hawthorne Aviation, has built his career around helping brands grow through stronger positioning, digital media, content creation, and performance-driven marketing systems. His experience spans commercial, industrial, service-based, media, and aviation-related industries, with a focus on turning brand awareness into measurable business opportunities.
As Director of Marketing for a leading wholesale supply company in Upstate New York, Secor has helped guide brand strategy, digital advertising, lead generation, content development, customer acquisition, and revenue-focused marketing systems. His work has centered on helping businesses strengthen market positioning, improve customer engagement, and connect marketing efforts directly to growth.
Secor is known for blending creative brand development with practical business execution. His experience includes brand strategy, social media growth, video marketing, digital advertising, website development, content creation, CRM planning, sales enablement, lead generation, and go-to-market execution.
Throughout his career, Secor has helped brands grow their digital presence from the ground up, including building social media followings from zero into the millions and producing content campaigns with videos reaching 20 million to 50 million views. His work in media and content has helped companies expand brand awareness, reach new audiences, and turn attention into measurable business opportunities.
Prior to his current leadership roles, Secor founded Trendtivity, a marketing company focused on brand development, digital strategy, media, and commercial growth. In 2017, Trendtivity was successfully acquired by Dresdine Media Group, a well-known marketing firm. During his time leading the company, Secor worked with commercial brands including Decolav, Vance Metals, Krown, and others, helping businesses improve visibility, strengthen brand perception, and create more effective marketing systems.
Today, through Hawthorne Aviation, Secor is applying that same marketing, branding, media, and customer acquisition experience to the private aviation industry. His focus is on building a modern aviation brand rooted in trust, responsiveness, clear communication, and a better client experience.
As marketing continues to evolve, Secor is increasingly focused on the use of artificial intelligence, automation, and content creation to help businesses generate more leads, improve customer communication, and increase sales. By combining AI-driven tools with strong branding and creative execution, he sees a major opportunity for companies to scale content, improve speed, and create more personalized customer experiences.
“Whether in marketing, aviation, media, or business development, my focus has always been the same: build strong systems, create trust, and drive meaningful growth,” said Secor. “The businesses that win long-term are the ones that build the brand, adapt well, and consistently deliver value.”
Across every venture, Secor’s focus remains on helping businesses move beyond basic marketing and build stronger, more recognizable brands backed by strategy, systems, content, and execution.
Media Contact
Company Name: Trendtivity
Contact Person: Media Manager
Country: United States
Website: https://trendtivity.com/
