Not only does the candidate need to have the appropriate skill set that will help them succeed, they also need to be a culture fit. One way to make sure you hire the right people is to ensure you’re attracting the right person! Not only is video an effective way to showcase your business, it’s also the best way to introduce your organization to someone without unnecessarily having to invest time in the candidate.
Did you know that job postings with video icons are viewed 12% more than postings without videos, and that companies receive a 34% greater application rate when they add a video to their job listings?
That’s because showing, rather than telling job seekers about your company, is much more effective and engaging. A well-crafted recruiting video injects personality and emotion into your brand — it can distinguish your organization from the vast sea of sameness and make people want to be a part of your story.
And by offering an authentic picture of your organization’s culture, people, offices, big wins and core values and mission, videos can also help weed out applicants who may not be the right fit.
Reason #1: To boost your presence in search results
Using videos in recruitment is a great way to boost your SEO efforts and improve your presence in search results. According to Brightcove, video drives a 157% increase in organic traffic from search engine results pages (SERP).
In other words, if you add videos to your company career pages they will rank higher in Google’s search results. Simply put, Google loves videos!
Reason #2: To reach more candidates
People also love videos! This is why people share videos more often than text and images. According to Wordstream, video generates an amazing 1200% more shares than text and images combined!
In other words, if you add a video to your job postings, more people will share your job postings. As a result, your job postings will be able to reach a significantly greater number of people.
Reason #3: To get more job posting views
In today’s candidate-driven job market, job seekers have many job opportunities. To hire the best people, you need to differentiate your job postings to attract their attention.
A great way to do it is to add videos to your job postings. According to CareerBuilder, job postings with video icons are viewed 12% more than postings without video!
Reason #4: To get more applicants
Besides attracting the attention of your potential job candidates, videos are also great for convincing candidates to apply to your open job positions.
CareerBuilder survey has found that job postings with videos have a 34% greater application rate. In other words, by adding a video to your job postings you can get a significantly greater number of job applicants to choose from.
Reason #5: To ensure a cultural fit
A video is a great tool you can use to ensure a better cultural fit of your job applicants. If you present your potential candidates with a video which shows everyday life at your workplace, your potential job candidates will be able to imagine themselves working at your company.
Thus, they will be able to assess if a job at your company is what they are looking for. As a result, your potential job candidates will self-select and opt out of your hiring process if they are not a good fit.
Reason #6: To promote your employer brand
Videos are perfect for promoting your employer brand and presenting your company as a great employer. You can use videos to tell a story about your company, highlight your company values and present your employee value proposition. You can also showcase your company culture and your workplace and give potential candidates a glimpse into an everyday life at your office.
All this will help you do more than just tell candidates that you’re a great employer. By using videos, you can literally show them how great is to work at your company.
Reason #7: To enhance candidate experience
Videos are most commonly used in the attraction stage of the candidates’ journey. A video is a powerful medium which can be used to present your employer brand and company culture and sell your employe value proposition to your potential job candidates. This is why many companies have started adding videos at their career site and sharing videos on their company’s social media profiles and using them in their cold recruiting emails. Indeed, video recruiting emails are a great way to win the best job candidates.
However, videos can also be used in the later stages of your hiring process. Videos are a great way to deliver a differentiated message to your job applicants! By using videos you can ensure a timely and personalized communication process throughout your hiring process, which can significantly improve your candidate experience.
Reason #8: To save time
Since job postings with videos attract more job applicants, you won’t have to waste your time promoting your open job positions across numerous different channels. You will be able to get more applicants in a shorter period of time. As a result, you will significantly shorten your whole hiring process and improve your time to hire.
Finally, you shouldn’t neglect the power of using videos for screening and interviewing. Video interviewing process will save you the time needed for scheduling, traveling and welcoming candidates in your office.
Reason #9: To save money
Since job postings with videos have more views, shares and higher application rate, you won’t have to spend so much money on promoting them to get a sustainable number of job candidates in your hiring pipelines.
Another way using videos in recruitment can save your company’s buck is by conducting video job interviews. An Aberdeen Group report, ROI of Video Collaboration, found that 72% of managers surveyed identified “reduction in travel costs” as the primary reason for using video interviews.
Vidjobs was founded in 2017 by Simone and Charles. Having worked in the recruitment and marketing industry for over 10 years, they saw the success of using videos as part of a recruitment strategy for their clients.
Are you using recruitment marketing videos to their fullest potential? If not, 2020 may be the year to get started.
In 2020, companies must go the extra mile to strengthen their employer brand in a tight hiring environment.
Recruitment marketing videos have proven beneficial in this regard, helping to attract candidates at the start of the recruitment funnel. Videos can also be used throughout the recruitment process to deliver a more engaging candidate experience.
Vidjobs helps employers to:
- Boost your presence in search results
- Reach more candidates
- Get more job posting views
- Help to get more applicants
- Showcase your cultural fit
- Promote your brand, using our platform and social media channels
- Help employers Save money
If you want to learn more about us, you’re in the right place. Read to learn how we managed to grow our business so fast. Recently nominated as Innovative Company of 2019.