In the bustling business landscape of Dubai, one name that stands out prominently in the realm of Fast Moving Consumer Goods (FMCG) is Sasha Marashlian. With an illustrious career spanning over 18 years, Marashlian is an epitome of tenacity, vision, and entrepreneurial fair.
Beginning his journey in the competitive market of Dubai, Marashlian took the FMCG sector by storm, transforming the Middle East and Africa into a desired destination for a plethora of global brands. Over the years, with determination and astute business acumen, he has successfully launched eminent brands such as Campbell Soup, Pepperidge Farm, Conagra Foods, Jack Links, Beyond Meat, Feastables, Tony’s Chocolonely, and numerous others.
However, the zenith of his achievements is the founding of IMAGINE, an enterprise he launched in 2015. IMAGINE was conceived with a singular vision — to be the holistic solution for all FMCG brands aiming to penetrate the Middle East and Africa markets. From its humble beginnings in Dubai, today, IMAGINE boasts of four strategic locations — Dubai (UAE), Jeddah (KSA), Lisbon (Portugal), and Accra (Ghana). Adding to the list of accomplishments, as of this month, IMAGINE further expands its horizon by inaugurating its US operation in New Jersey. This venture, in collaboration with IAS Corp, aims to bridge American brands with the Middle East and vice versa.
The road to success, however, hasn’t been without its challenges. Marashlian recounts the intricate balance between the Potential Size of Prize against Investment for brands targeting the Middle East. The solution? Diversifcation. Under Marashlian’s leadership, IMAGINE expanded its operations beyond retail, venturing into domains such as “Out Of home”, “Foodservice”, Export, and private label — all with an aim to achieve a critical mass. Central to these achievements is the exceptional talent pool at IMAGINE, which has been instrumental in navigating these challenges and ensuring the proftable growth of all partnered brands.
Marashlian’s journey isn’t just about business strategies and market conquests; it’s also rife with invaluable lessons. The most profound of them being — “Don’t quit”. As he refects, “When everyone leaves the room, if you remain, stay focused on what you wish to achieve, you will get there.” At the inception of IMAGINE, there were many sceptics. However, Marashlian’s unwavering belief and determination have transformed it into the most recognizable FMCG brand in the Middle East.
The future looks even more promising for Marashlian and IMAGINE. With plans to further cement their US business presence on both the East and West coasts and a vision to continue
servicing the Middle East and Europe through their Portugal ofce, Marashlian dreams of making IMAGINE the unrivaled hub for brands transitioning between countries and continents.
At the heart of Marashlian’s entrepreneurial narrative is an unyielding desire to innovate and change the global FMCG business landscape. His story, chronicled in notable press coverages like Arab News, resonates with aspiring entrepreneurs worldwide. To follow the journey of thisbusiness magnate, one can visit his Instagram or the ofcial page of IMAGINE.
For a more comprehensive insight into the world of IMAGINE, visit www.imaginefmcg.com.
In Sasha Marashlian’s story, we fnd the quintessential tale of perseverance, innovation, and global vision, a testament to what is possible when one dares to imagine.
Company Name: IMAGINE
Contact Person: Media Relations
Country: United Arab Emirates