Kenneth Stuart started the London-based company in 2019.
When companies began to close down throughout the U.K. due to the lockdown restrictions in March, online grocery buying increased, rising as much as 150% this year. The immediate surge in shoppers preferring to have their groceries delivered to their houses caught iDeliverr unaware.
“It was a real tornado of traffic,” Kenneth Stuart, founder and CEO of the London-based company, says. He started iDeliverr in 2019, Stuart created an ultimate e-commerce app — complete with in-app marketing. Retailers can pay a premium to go to the top of the list — the app is also tailored explicitly to shoppers which allows them to order anything from anywhere. “I saw a genuine gap in the market to help consumers get groceries online and have them delivered within the hour, as it is tough to find supermarket delivery slots,” Stuart says.
iDeliverr has announced that they fulfil 48 supermarket deliveries just in the Croydon, Surrey areas alone.
Stuart says he and his team have created an app and website that allows customers to browse the list of supermarkets that are in their area and select their weekly products for delivery. If there is a supermarket that’s, not listed on the app, users can make a custom order from anywhere, you can visit their website or download the iDeliverr app and customers can ask for anything. An iDeliverr Partner will reply, and once at the supermarket, the iDeliverr partner will finalise the total amount with the customer, which can be paid securely through the app or website.
“The beauty with the iDeliverr app is that we don’t have to partner with retailers like other big apps,” Stuart says. The CEO has seen retailers on his website go from packing 3 to 7 orders per day to 48 orders daily.
As delivery slots from big supermarket chains have backlogs, consumers have turned to iDeliverr, which has increased deliveries from local grocery stores by 150%.
Stuart says these past couple months; the team have noticed the number of deliveries across all the stores on iDeliverr has increased dramatically.
When an order is placed, a courier gets the notification on their phone, and the iDeliverr partner will go to the store and buy the items and deliver them to the customer. Delivery time depends on the location of the user, of course, but customers can receive their groceries within an hour or schedule a delivery for up to 30 days in advance.
iDeliverr offers its delivery services from £2.50. Stuart says they will introduce an iDeliverr Unlimited which starts at £8.99 per month and then consumers can get unlimited free deliveries.
The habit for consumers is shifting towards ordering groceries for delivery online.
Stuart says that about 3.5% of the groceries delivered was online before the COVID-19 outbreaks, but he believes after the pandemic, 12-15% of the business will be online. Why? Because customers will form a habit of buying groceries online during the lockdown and encountering its convenience, he says. And his firm is pretty much the only service who can help local grocers pivot to the times because there are no competitors, yet.
“For the local grocers, we don’t have any competition from an ‘e-commerce website,” Stuart says. Deliveroo is a competitor with iDeliverr from a consumer perspective, but in means of retailers, it’s not directly competitive with his app because the former tends to focus on “the takeaway & alcohol delivery market,” according to the CEO.
Company Name: IDeliverr
Contact Person: Kenneth Stuart
Email: Send Email
Phone: 0843 523 0177
Address:20-22 Wenlock Road
Country: United Kingdom