Aliso Viejo, CA – July 30, 2024 – Octiive, a global provider of major label resources for independent artists, labels, and musicians, is excited to announce a groundbreaking partnership with Xposure Music. This collaboration introduces a revolutionary funding solution designed to empower independent artists by providing them with upfront advances on their future earnings.
With this new offering, artists can retain full ownership of their masters while receiving an advance based on their predicted future revenue. Xposure´s state-of-the-art algorithm calculates potential earnings, allowing artists to receive a lump sum payment upfront. This advance is then recouped through the artist’s future royalties over an agreed period.
“Octiive knows how tough it can be for independent musicians, both creatively and financially. That’s why we’re excited to be the first to team up with Xposure to offer funding solutions for indie artists,” said Mershad Javan, CEO of Octiive. “This partnership shows our commitment to helping artists grow while keeping their artistic freedom.”
ADDRESSING THE FINANCIAL CHALLENGES OF INDEPENDENT ARTISTS
Financial support is a major factor that influences artists to sign with a label instead of staying independent. Most musicians lack access to the substantial capital that a label can provide. Labels can fund additional music production and promotional services to advance artists’ careers. Moreover, artists typically experience a wait time of at least a month before receiving royalty payments, with payment delays being common in the industry. Established artists with significant revenue streams may not urgently need their royalty income. However, independent musicians, especially those less established, often need quicker access to their earnings to fund their projects. Through the partnership between Xposure Music and Octiive, artists can receive advance payments ranging from $10,000 to $3 million, while maintaining ownership of their masters. This allows them to access necessary funds without compromising their artistic control.
Through the partnership between Xposure Music and Octiive, artists can receive advance payments while maintaining ownership of their masters. They also gain access to select label services provided by Octiive, becoming eligible for these services by invitation when taking an advance.
“We’ve hit the ground running with deals involving Octiive artists and are underwriting millions in deals already. Our mission is to provide artists with the financial freedom they need to focus on their creativity,” said Gregory Walfish, Co-Founder of Xposure Music. “I am especially excited to partner with the team at Octiive and open up their label services for artists that receive advances. This will truly help them grow with the resources and support they need to succeed. This partnership is a testament to our commitment to empowering independent artists by providing them with the resources they need to succeed.”
This innovative funding option is perfect for:
- Independent Artists – Those who wish to maintain control and ownership of their music while accessing necessary funds.
- Project Financing – Artists in need of capital to fund future projects or manage their personal finances.
- Label-Bound Artists – Musicians aiming to build leverage and strengthen their position before signing with a label.
About Octiive
Octiive provides a unique platform for artists to directly engage with their audience, encouraging creative freedom and offering essential marketing tools. Our mission is to empower musicians to explore, showcase, and market their talents without compromise.
About Xposure Music
Xposure Music is an innovative Music Funding platform where artists can receive advances on their existing catalog. They also have an online marketplace where aspiring musicians receive personalized feedback and one-on-one video sessions from seasoned music professionals. The platform not only nurtures emerging talent but also gives music professionals access to a diverse and dynamic pool of new artists.
Contact Information: For more information about this partnership and the new funding opportunities, please contact: Tobias Witt, tobias@octiive.com
