Live Webinar: How COVID19 drove a Chinese music festival online

China’s leading festival organizer created a “I’m at home too” music festival attracting 15 million festival goers.


As the COVID 19 pandemic takes hold in much of the world, society is seeing a massive impact on daily routines and habits. These developments are taking a heavy toll especially on live entertainment.

“The entertainment industry needs evolve quicker than ever before in order to survive. “I’m at home too” – festival is one case where knowledge was cumulated and is now shared. We are bringing series of webinars from industry leaders to ease the innovation and transition within entertainment business. We are very grateful to kick this series of with a talk from Shen Yue, the organizer of China’s largest music festivals,” explains Anssi Rimpelä, Co-Founder of Format+ed.

The speaker on Monday will be one of China’s best-known entertainment industry organizers: Shen Yue, partner and VP of the Modern Sky Entertainment, the organizer of China’s largest music festivals.

Along with the support of entertainers, fans and Bilibili – China’s leading internet platform among generation Z, his team created online festival Strawberry Z with the slogan “I’m at home too”. The festival, which garnered an audience of more than 15 million, was a way to support artists during the lockdown while bringing people together online and breaking the boredom of being stuck at home. Shen Yue will share the experience of the production, followed by Q&A and open discussion.

The Format+ed live webinar will go into details about how the Strawberry Z festival was implemented, the details of how to draw in millions of viewers using cutting edge content and of critical importance to the industry during this financially trying time, how to monetize online entertainment. And offers also an opportunity for industry professional to discuss and compare different approaches to this new situation.


Format+ed 2020 the webinar series hopes to help the global entertainment industry weather the pandemic. The webinar is organised by Format+ED which is founded by seasoned industry professionals Anssi Rimpelä and Jani Joenniemi.

Anssi Rimpela has over 20 years of experience producing some of the world’s biggest entertainment brands such as X-factor, Got Talent, Paradise Hotel and Farmer Wants a Wife and bringing them to Nordic audiences.

Jani Joenniemi is a producer, entrepreneur and consultant with a long history connecting Europe and Asia. He produces conferences, trade missions and works with media and entertainment companies as well as brands on Asia, particularly China, strategy.

The webinar will be held on Monday 23rd of March at 10:00 UTC+0 time. For more information or to register, please visit

Media Contact
Company Name: Format+ED
Contact Person: Anssi Rimpela, CEO UpToLevel, Co-Founder of Format+ED
Email: Send Email
Phone: +358445132012
Country: China