Lyra Swimwear Launches its SS20 Pastels & Prints Collection


LYRA, the leading Modest Swimwear brand, set out to the desert this season. Its S/S 2020 ‘Pastels & Prints’ campaign brings to life the collection’s theme of summer sunshine. The real star of the campaign, though, is LYRAs versatile Sofia Leaf swimsuit (Burkini), which takes on many forms throughout the images. The collection offers a mix of LYRA’s classic and colourful designs. Including a range of feminine pastel hues, the summer 2020 collection will make you want to plan a vacation so you have any excuse to shop for modest swimwear and burkinis.

Incorporating a host of beachy themes illustrated in its Summer 2020 collection, LYRA‘s summer collection ranges from swimsuits to beach trousers along with inaugural launch of the swim hijab, coming in a variety of colours. Aside from the alluring modest swimsuits, LYRA is gracing customers with a brand-new line of cover-ups, including swim hijabs, sarongs and beach trousers. The brand’s biggest release to date, highlights a vast selection of warm weather wearables and accessories. The rich texture of these pieces takes centre stage in LYRA’s otherwise minimal campaign, shot by WWAGS and the Waha Studios team.

LYRA serves up a variety of staples and statement items alike, revamping brand favourites like the Sofia Aztec, Sofia Pink and Sofia Olive alongside new items like the Halima and Alyssa lines. Showcasing creative designs, rich patterns and soft pastels are a seasonal motif, with core swimsuits, sarongs and beach trousers. All boasting unmissable prints that accompany colourful base layers. Blooms, Leafs and flowers all appear atop swimsuits, bolstered by accessories like wet bags, sarongs, beach trousers and chic tie knot swim caps.

The first SS20 drop is available exclusively on the LYRA web store:

Media Contact
Company Name: LYRA Swim
Contact Person: Ikram Zein (CEO)

Phone: +44 2039521265
Address:Unid D1, Cunard Road
Country: United Kingdom