According to a March survey conducted by HVAC Webmasters, 85% of consumers prefer to visit a company’s website before calling for the first time.
Personal research heavily impacts the consumer decision-making process, especially when it comes to essential services. Even when provided with a company’s high ratings and phone number, 85% of our survey respondents felt more comfortable conducting research through the service provider’s website first. This suggests a deeper hunger for information among first-time users, especially for home-related purchase decisions.
When presented with common features from service websites, 74% of respondents prioritized either customer testimonials or clear service descriptions.
43% of consumers polled said they wanted to see testimonials from happy clients above all else. Another 30%, many from the youngest age group surveyed (35-44), eagerly desired detailed descriptions of the company’s service descriptions. It’s clear that reviews are still an integral part of personal research.
Only 58% prefer direct calls when contacting an HVAC service for the first time.
That means 42% of consumers have another preferred method of reaching out to heating and cooling professionals they’ve never used before. 20% chose email, 14% opted for a contact form, and 7% picked direct messaging. For optimum communication, HVAC pros should consider offering a variety of contact methods on their website.
About HVAC Webmasters
HVAC Webmasters is a Texas digital marketing agency for heating and cooling professionals. We provide crucial HVAC SEO services, web design, content writing, and reputation management. We launched this survey project in March to discover key adoption factors for consumers seeking new air conditioning and/or heating solutions.
Company Name: HVAC Webmasters
Contact Person: Media Relations
Phone: (800) 353-5758
Address:3333 Winthrop Ave Ste. 155
City: Fort Worth
Country: United States