- TruFit Athletic Clubs is hosting free weekend boot camps throughout January 2020 to inspire participants to Tru>ly Commit to their goals and make an impact in their local community.
- 100% of profits donated by participants of the Tru>COMMIT program will benefit local Texas charities.
- The TruFit Tru>COMMIT program spans the month of January, includes an initial and final fitness evaluation to chart progress; free, donation-based weekend fitness boot camps; and Tru>COMMIT t-shirt.
Texas: In the coming New Year, TruFit Athletic Clubs wants to inspire its members to be committed to their own personal health as well as the health of the community. With New Year’s resolutions just around the corner, TruFit is aiming to encourage members to stay engaged with their health goals by connecting them to a greater cause. The fastest-growing, locally-owned chain of health and fitness clubs in Texas is dedicating January 2020 as a month of commitment, giving, and perseverance with their annual Tru>COMMIT program. Each weekend in January at all 31 TruFit locations, TruFit fitness experts will be leading donation-based boot camp sessions to motivate members to stay on top of their fitness goals as well as help collect funds for local Texas charities.
TruFit CEO, Jesse Escamilla, said of the January weekend boot camp charity drives, “Getting fit and healthy is a common goal for many people. We want to help our members go beyond while staying true to their commitments by introducing a charitable incentive focused on community giving and wellness. With our weekly boot camp drives, our members can show responsibility for themselves as well as others in our community.”
According to the most recent statistics, the top three New Year’s resolutions made each year include eating healthier, exercising more, and losing weight. Health clubs and gyms typically see a spike of new memberships during December and January but also see these new members drop off sometime during mid-January through February. With these figures in mind, TruFit piloted its first Tru>COMMIT program in 2019 to inspire new members to stay committed to their fitness goals by adding a greater cause.
“In 2019, our flagship Tru>COMMIT program was able to earn over $20K for Texas charities. The idea behind the program is that by committing to yourself and the community, you’re telling yourself that you WILL succeed. So, not only are you doing better for yourself, you’re doing better for others. We hope this inspires members to keep giving throughout the year,” says Escamilla.
TruFit will be offering its 2020 Tru>COMMIT program at each of its 31 locations throughout Texas. Enrollment is offered to existing TruFit members and to new memberships. TruFit is asking participants to consider donating at least $15 to benefit local community charities. An initial and final fitness evaluation will be given as an additional benefit to track fitness progress. Sign up for the January Tru>COMMIT boot camps at any TruFit club between December 20th through December 27th. Visit https://trufitathleticclubs.com/texas/ your local TruFit club for program and location contact information.
TruFit is Texas local and led by a hands-on ownership team with combined years of industry experience committed and determined to ensure stability and foundational strength.