IRVING, Texas – Creating a better understanding of the critical components of data management – acquisition, protection, and practical use – is the main hallmark of MultiView’s Association Data Symposium, held Nov. 29 at the Embassy Suites in Alexandria, Va. The event brings together membership, marketing, and technology executives for structured educational sessions and open discussions centered around one of the key assets of any association – its data.
“Today, there’s a large shift in the way associations operate – and data is a huge part of that shift. To truly be successful, every association should have a data-driven mindset,” said Scott Beford, MultiView’s CEO. “No longer can organizations create value based on what they think their members want or need. They must take advantage of data to drive decisions or risk becoming irrelevant to members and the industries they serve. It’s our hope that this symposium hones in on that mindset shift and attendees take with them some great ideas on how to improve their data.”
Through strategic educational sessions, the symposium takes attendees through a journey of data acquisition, management, and ultimately, succinct use of the data for marketing and communication efforts. Speakers are data experts with extensive experience in the association space. Speakers and topics include:
- David Ricciardi, Proximo – Data as a Strategic Asset
- James Koons, TrustArc – Data Governance for Privacy, Confidentiality and Compliance
- Wes Trochlil, Effective Database Management – The 10 Most Important Rules for Managing Data
- Joe Macaluso, MultiView – How Associations Leverage Data for Marketing Efforts
In addition, a panel discussion will provide use cases for association data. Panelists include: Ricciardi; Julie Sciullo, CEO, Association Analytics; Karine Blaufuss, CAE, Director, Business Data and Intelligence, American Geophysical Association; and Tim Ward, President, Gravitate Solutions.
Due to high demand, registration for the event is now on a wait list. But association executives in the Washington, D.C., area can place their name on the list by going to https://bit.ly/2DNaM97 and clicking “Register.” At the conclusion of the symposium, MultiView will distribute an executive summary covering the key themes of the event.
MultiView Inc., the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, connects the B2B world. We build digital publications that bring thousands of trade associations together with millions of their members, spanning nearly every industry. We also deliver digital marketing solutions that connect tens of thousands of B2B companies with millions of their customers at every stage of the buying journey. For nearly two decades, we’ve developed unmatched data and insights about B2B buyers and the deep expertise needed to reach them online. Leveraging this powerful combination of knowledge and experience is how we create the connections that deliver real results for our partners and customers every day. MultiView is a portfolio company of Warburg Pincus LLC. We are headquartered in Irving, Texas, and have offices in Washington, D.C., and Toronto, Canada.