NEW YORK – Jan 25, 2019 – James Harden (No. 1), Stephen Curry (No. 2), Kevin Harvick (No. 3), Alex Ovechkin (No. 4) and Russell Westbrook (No. 5) top the Horrow Sports Ventures 2017-18 POWER 100 proprietary annual ranking of the world’s most powerful athletes.
In its eighth consecutive installment, The POWER 100, the proprietary annual ranking of the most powerful athletes in sports, uses a complex statistical model to accurately compare performance and influence through on-field and off-field attributes. This metric is collectively known as POWER, and enables equitable comparison across otherwise incomparable sports.
“The POWER 100 continues to generate discussion as an invaluable tool to evaluate an athlete’s brand,” said Horrow Sports Ventures founder Rick Horrow. “By focusing narrowly on social media for our off-field component, we are combining strong performance analytics with the most robust social media statistics in the industry, forming a unique way of analyzing an athlete’s overall performance measurement and marketability.”
There were 88 men who made the list and 12 women athletes. The top three sports represented in the POWER 100 were football with 23 athletes, 21 basketball with 21, and tennis with 14. This year’s edition welcomes 57 newcomers compared to last year.
POWER 100 METHODOLOGY
The 2017-18 POWER 100 focuses on long-established sports and the U.S. market specifically. Key indicator statistics were used as predictors of performance per sport. Statistical weight varied with impact. And for sports lacking indicator statistics, such as tennis and golf, relevant rankings were used.
On-field attributes comprise 50% of the athletes’ POWER. The other 50% is based on off-field components like social media presence as measured by MVPindex. Combining on-field (50%) and off-field (50%) attributes yields the POWER score. Athletes are then ranked based on POWER to find the Top 100.
The on-field attributes measure an athlete’s ranking within his or her sport, relative to all other participants. Each athlete is compared to peer group averages, by sport (and position when necessary), in a number of statistical categories. Next, a multiplier is used to adjust athletes’ rankings, based on the popularity and viewing audience of that sport. Given that sports schedules overlap the calendar year, 2017-18 POWER 100 data was sourced from that sport’s most recently-completed regular season, or, in when necessary, through the conclusion of the sport’s’ most recent tournaments.
The off-field score was measured by MVPindex, a unique scoring algorithm that blends three key social media metrics — reach, engagement, and conversation — in its calculation. Unlike other indices that principally measure reach — athlete’s potential audience size — the three components provide a much more focused picture of an athlete’s influence and the overall value of his or her social media footprint.
Full 2017-2018 POWER 100 here: http://horrowsports.ventures/power-100/
Company Name: Horrow Sports Ventures
Contact Person: Karla Swatek
Phone: 760-533- 9414
City: New York
Country: United States