Buffalo New York- Ponzo Houdini has released the official video for his new single, “You Wasn’t There.” The song is an anthem to the fickleness of people and the struggles of artists making their way to the top.
“The song is about people not being around when you struggling and grinding to pursue your dreams and goals, but want to be there when you start winning,” said Houdini.
“Fake love.”
Produced by Kyduh Beatz, the song is from Houdini’s “Embrace the Struggle” album that debuted on Dec. 15, 2017. Released on Houdini’s independent Cake Boss Life Entertainmentlabel, it’s available on Spotify, Tidal, Amazon and all digital platforms.
The multi-layered and faceted video opens with Houdini rapping in the Jefferson Projects where he grew up and amply demonstrates major problems in today’s society. As Houdini is shooting the video, someone calls the police to report he’s fighting and causing a disturbance. The video ends with Houdini on the precipice of a mountain, symbolizing life on the edge when someone is struggling in pursuit of their dreams.
He released “You Wasn’t There.” and when it received significant plays, the head of a well-known record label reached out to him, requesting other tracks and talking about a recording deal. You Wasn’t There was among the songs that were submitted. The record label was never heard from again, the song’s name was changed to “Lame,” and it was released by another artist with only minor word changes to the lyrics.
Houdini released his first mixtape “Wanted” on datpff.com, followed by the album “Controlled Substance.” He’s endured more than his share of difficulties in his personal life and dishonesty within the music industry.
The gifted artist came to the notice of Tunde Balogun with Atlantic Records who said, “Although his music was good enough, he didn’t have the fan base for the type of deal he was pursing.” Working as an independent artist, Houdini has succeeded in garnering an extensive fan base and following.
The release of his “You Wasn’t There” video marks another benchmark on Houdini’s journey of success. He’s lived the experiences that he sings about and wears many hats – rapper, songwriter and entertainer – working and touring with artists that include Skippa Da Flippa, Rich the Kid, OJ da Juiceman, and Future and he now has his own merchandise brand.
About Ponzo Houdini
Raised in the Jefferson Projects, his parents separated when he was young and his mother struggled with drug addiction. He and his brother were raised by his father, grandmother and aunt. He was an honor roll student until the age of 14 when he began selling drugs. He served a year in jail and founded his record label when he was released. He violated parole to release his mixtape and later surrendered himself to authorities and served two years in state prison.
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