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The innovative Yaytray makes parents everywhere go “Yay” with its astonishing portability and ease-of-use

The Kids Lunchbox

Singapore, 5th November 2018 – Yurica Labs has recently introduced the Yaytray – the world’s first all-in-one lunchbox meant for kids from 1 to 4 years old, which allows for mess-free and fuss-free outdoor meals through a number of clever features incorporated in its unique design.

It has always been a huge challenge for parents to feed their young kids on the go, due to the many utensils to be packed along as well as the mess that is frequently created when eating outdoors.


Yurica Labs believes it has come up with an innovative solution through the Yaytray, which blends a compact ergonomic design seamlessly with a myriad of intuitive features and capabilities, much like a Swiss Army knife. These include non-topple features, convenient side storage compartments, quick-pack functionality, and fully customisable utensil parts for mixing and matching.

Initially starting out as a crowdfunding project on Kickstarter in 2017, the company garnered adequate financial support to launch its full-fledged online store 3 months ago to overwhelming response from mums all over the world,  receiving numerous enquiries for international distribution at the same time.

“We love coming up with original ideas which solve major pain points, and with the Yaytray we found that we were able to help parents better manage outdoor mealtimes with their young kids by giving them a solution which is both extremely portable and very user-friendly”, says Jeremy Yew, the CEO of Yurica Labs. “We have received tremendous support from mummies on social media telling us how much they love the Yaytray and how it makes life so much easier for them.”

In just a span of 3 months, the young company from Singapore has moved almost 1,000 units of the Yatray, and is now making plans for a new colour to be launched in time for Christmas. It also has plans to develop new original products by early next year.

The Yaytray is available for sale at and ships worldwide.

To download more photos of the Yaytray, please click on this link.


About Yurica Labs

Yurica Labs is the creator of the Yaytray – the world’s first all-in-one child lunchbox. Based in Singapore, it aspires to create joy and magic through the discovery of clever solutions to life’s problems, and it aims to create the world’s finest kids products through endless curiosity, innovative ideas and relentless dedication.


For more information on Yurica Labs, please visit


Key Contact

Jeremy Yew


Yurica Labs Pte Ltd

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